Simple pricing. Starts at $99.
Pick the plan that matches how much of the loop you want Catalyst to run. No setup fees, no long contracts, cancel anytime.
Starter
For one brand finding its rhythm.
- 1 brand workspace
- 3 channels of your choice
- 200 AI generations / month
- Trend Discovery
- Creative Generation
- Brand Style Learning
- Email support
Growth
For teams running the full loop.
- Up to 5 brands
- All 5 channels
- Unlimited generations
- Customer Simulator + Predictive Modeling
- One-click multi-platform launch
- Campaign Optimization
- Priority email + Slack support
Scale
For portfolios, agencies and regulated teams.
- Unlimited brands
- SSO + roles
- Autonomous optimisation
- API + MCP access
- Audit logs + governance
- Dedicated strategist
Prices in USD, billed monthly, excluding taxes. Ad spend is paid directly to each platform.
Before you ask.
What counts as an AI generation?
One generation is one finished asset the engine produces for you: a script, a caption set, a visual concept or a campaign brief. Edits and re-voicing of an existing asset do not count. Starter includes 200 a month; Growth and Scale are unlimited.
Is my ad spend included?
No. Your plan covers the Catalyst platform. Ad spend is billed by TikTok, Meta, Google and the other platforms directly to your own ad accounts, and Catalyst never takes a percentage of it.
Can I change or cancel my plan?
Yes. Upgrade at any time and the change applies immediately, with the difference pro-rated. Downgrade or cancel at any time and your plan stays active until the end of the billing period you have paid for.
Is there a contract or a setup fee?
Neither. Starter and Growth are month to month with no setup fee. Scale plans are agreed individually and can be monthly or annual.
Which three channels do I get on Starter?
Any three of TikTok, Instagram, Meta, Reddit and Google. You choose them at setup and can swap them from your workspace settings.
Can I see it before I pay?
Yes. Book a demo and we will run the engine on your brand, live, so you can see a real campaign built for you before you choose a plan.
Not sure which plan fits?
Tell us about your brand and we will recommend one.